Hidden.NY is a highly influential, anonymous streetwear brand and cultural moodboard founded in 2018, known for its curated Instagram aesthetic and, later, high-demand, limited-drop apparel. Originally focused on archiving rare streetwear and sneakers, it has evolved into a brand featuring collaborations with brands like ASICS and Needles, boasting over 2M followers.
ASICS Gel-Kayano 12.1 CARNIVAL Hidden Layers of Phra Nakhon
Hidden NY x Jet Set Radio Side Spray Tee Black
Hidden NY x Jet Set Radio Japanese Poster Tee White
Hidden NY Research and Development Tee Washed Gray
Hidden NY x Umbro Digi Falls Soccer Kit Jersey White
Hidden NY x Sega Sponsorship Long Sleeve Tee White
Hidden NY Sonic the Hedgehog Flame Race Hat Black
Hidden NY x Umbro International Strapback Hat Black
Hidden NY x Jet Set Radio Logo Hat Strapback Washed Black
Asics x Hidden NY Gel-DS Trainer 14 "Dusk" Black/Pure Silver
Asics x Hidden NY Gel-DS Trainer 14 "Dawn" White/Green
Asics x Hidden NY Gel-Venture 6 Shield White/Wasabi
